What Is A Strategy Session
(and How to Prepare for Yours)
If you’ve ever booked a shoot and found yourself wondering what to wear, what to capture, or how to make the most of your time—this is exactly why I include a Strategy Session with every Content Creation Session.
Impactful, aligned content doesn’t happen by accident (okay, maybe it does but only sometimes). It begins with clarity. The Strategy Session is where we tune in, map it out, and co-create a plan so that your shoot feels intentional, spacious, and supportive of your voice and vision.
So, What Is a Strategy Session?
It’s a 60-minute online call that takes place before our shoot—designed to help you reconnect with your brand, get clear on your messaging, and decide what we actually want to create together.
In this session, we’ll:
- Clarify your brand focus and energy for the season ahead
- Map out launches, offerings, or themes you’re working with
- Explore how you want to show up and how you want to be experienced
- Plan content ideas (photo + video) that align with your voice and values
- Identify visual direction: locations, outfits, props, and overall tone
After we meet, I’ll send you a personalized Content Planner that we will reference during the shoot that includes:
- A written breakdown of everything we mapped out
- A curated list of content ideas tailored to your business
- Shoot notes + creative direction
- Editable space so you can continue evolving the vision before the shoot
It’s a creative roadmap—built specifically for you.
How to Prepare for Your Strategy Session
You don’t need to arrive with a full plan. This session is meant to bring clarity. But if you’d like to get the most from our time together, here are a few ways to prepare:
1. Create a Comfortable Space
Treat this as a sacred pause in your business. Brew your favorite tea, light a candle, and settle into a space where you can feel grounded and present. This is more than a planning call—it’s a moment to check in with your vision and reconnect to your why.
2. Reflect on a Few Questions
Take some time to consider:
- What am I offering or creating over the next few months?
- What do I want to be known for right now?
- What’s feeling exciting? What’s feeling stuck?
- How do I want people to feel when they experience my content?
3. Bring Any Visual Inspiration
Moodboards, Pinterest pins, saved posts—anything you’ve been drawn to lately is helpful as we shape the creative direction of your shoot.
4. Come As You Are
Whether you’re clear on your vision or just feeling the nudge to shift something, this session is designed to meet you exactly where you are. We’ll build the plan together.
This work is about more than pretty pictures. It’s about showing up in your business with purpose, presence, and creative alignment. The Strategy Session is where that begins.
I can’t wait to co-create with you.
With love,
Tanj